Who’s That What?

Welcome to a rambunctious live radio show that blends brainteasers, pub trivia, comedy and music into one hour of mind-bending fun. This project explores the show’s quirky-cool personality through vibrant colours, a playful customized typeface, and a name that makes a direct remark to trivia games. The family of logo marks also provides versatility for deliverables as part of the show’s launch and marketing strategy.

Who's That What mini branding guide
who's that What pull string bag