Posted on

Montreal Wood Convention

I had the opportunity to create a hero illustration used for the convention’s 2024 and 2025 editions that represented the wood trade across North and Central America. The map showcases The Queen Elizabeth Hotel where the conference took place, and Montreal’s iconic The Biosphere, Environment Museum.

Map of North and Central America in vibrant green, where trucks carrying lumber move through highways, and trains and boats also appear to be moving wood across the map.

Marketing Campaign

The illustration was used by the client (Quebec Wood Export Bureau – QWEB) as the international campaign’s center-piece for multiple deliverables across digital and print, including this social video showcasing tradeshow signage.

Map illustration is integrated into a website hero image with a light-to-dark green gradient background, text in dark green and white providing the event details, and vibrant yellow accents.

2024 hero image for the convention’s website

Two smartphone screens show the Montreal Wood Convention app, which integrates the map illustration in different sections of the app.

Conference’s 2024 mobile app for attendees

Two smartphone screens show the convention's 2025 website on the left, and the right screen shows an instagram feed with the map integrated into the updated 2025 branding.

The 2025 campaign integrates the original map illustration into the website (left) and Instagram feed (right).

For additional photography of how my map illustration was incorporated to different deliverables for the events, you can visit the Past Events page