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Montreal Wood Convention

I had the opportunity to create a hero illustration for the convention’s 2024 edition that represented the wood trade across North and Central America. The map showcases The Queen Elizabeth Hotel where the conference took place, and Montreal’s iconic The Biosphere, Environment Museum.

Map of North and Central America in vibrant green, where trucks carrying lumber move through highways, and trains and boats also appear to be moving wood across the map.

Marketing Campaign

The illustration was used as the international campaign’s center-piece for multiple deliverables across digital and print, including this social video showcasing tradeshow signage.

Map illustration is integrated into a website hero image with a light-to-dark green gradient background, text in dark green and white providing the event details, and vibrant yellow accents.

Hero image for Montreal Wood Convention’s website

Two smartphone screens show the Montreal Wood Convention app, which integrates the map illustration in different sections of the app.

Conference’s mobile app for attendees